It’s all part of a battle between two behemoth companies – Amazon, which owns Twitch, and Microsoft, which owns Mixer – to capture the attention of streaming fans.Īccording to a 2016 press release from Microsoft on acquiring Beam, “Team Xbox is proud to announce that Microsoft has signed an agreement to acquire Beam, an innovative and interactive livestreaming service that gives viewers the ability to watch and play along with their favorite game streamers in real-time.” Now, with Shroud’s move, the platform is gaining another big name. The site was originally called Beam (that’s now Mixer). In 2016, Microsoft announced that it was snapping up the gaming startup that was created by an 18-year-old entrepreneur. Mixer has over 10 million monthly users, according to Yahoo Entertainment, compared to 15 million a day for Twitch. Mixer’s concurrent viewer count is growing, according to StreamLabs data. The Verge reports that Mixer has about 69,000 streams whereas Twitch has more than 1.5 million, which shows the importance to Mixer of creating a buzz by luring over Ninja and Shroud. Mixer’s biggest lure, reports The Verge, is its integration with “Xbox One and Windows dashboards” and the fact it allows amateur streamers as well as professional ones, providing ways for them to make money. YouTube Gaming is the other competition to Twitch and Mixer. In 2019, The Verge reported that Ninja was moving from Twitch to Mixer, a site that still doesn’t have the same name recognition. I come for the entertainment not the URL,” wrote another. “Yes money is involved, but true fans follow, having a extra tab up is easily done. Ninja called Shroud’s Streaming Move ‘a Massive Move’ for the Mixer PlatformĪ post shared by Michael Grzesiek on at 11:33am PDT In addition to the games listed by Yahoo Entertainment, he plays things like Call of Duty: Black Ops 4, Fortnite, PlayerUnknown’s Battlegrounds, and Tom Clancy’s Rainbow Six Siege, GameSpot reported. GameSpot describes how Shroud started by playing Counter-Strike: Global Offensive professionally, and retired from that in 2018 with nearly 13 billion minutes watched. Welcome ?” and prominently displayed the countdown to Shroud’s first stream on its home page.Īccording to Yahoo Entertainment, Shroud is an esports streamer whose streams include games like Minecraft and Apex Legends he had 6.5 million followers on Twitch, which is second on the site. Streaming is better this way.” Mixer’s Twitter page wrote, “The Mixer Community grows. Mixer describes itself as “Home to a unique community of gamers, creators, draw-ers, music-ers, and do-ers. Here’s an embed of Shroud’s video stream: I am excited to join the Mixer community, as well as continue to build relationships with both players and fans.” “Mixer provides the flexibility to center my attention around them. “Streaming is my passion and I owe my success to my fans who have helped me get to where I am now,” Shroud said in a press release, according to GameSpot.
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